Activision Blizzard partnered with the real-life Burger King chain (or Hungry Jack’s if you live in Australia) to reward gamers with the odd Burger Town skin. To get the odd Burger Town skin, you’ll need to buy the limited-time Whopper combo meal, otherwise known as the “Modern Warfare II x Burger King” Whopper meal. In addition to the relatively simple skin showing one of the game’s operators with a “Burger Town” shirt, it also comes with a double XP boost. Also, it should go without saying, but the actual meal itself should fill you right up. Curiously, despite the fact that Burger King operates in more than 100 countries and United States territories around the world, this cross-promotion is only available in 40 countries and it’s not in the U.K nor the United States. This is the part that most people don’t get since the ad originated in the United States and MW2 is made as well as published by an American company. David New York first aired the “Burger Six, Going Dark” ad last week, and while it was a clever bit of marketing, locking the piece of content away from Call of Duty’s biggest market is inexcusable. The limited availability of the Burger Town skin has driven up the demand for the cosmetic so much that people have been spotted selling and buying it for as much as $50, although the usual selling price is between $20-$30. To put that into context, the base MW2 game retails for $70. If you sold your Burger Town skin for $50, you’d have recouped more than half of your cost for a copy of MW2 and the meal itself while also making a quick buck. So far, Activision Blizzard hasn’t responded to the hangry players who also want to get a Burger Town skin by buying a Whopper meal from their local Burger King chain. Speaking of Call of Duty, Activision Blizzard just released its first piece of premium DLC for Modern Warfare 2. The proceeds of the Call of Duty Endowment Protector Pack will go to a charity for all veterans in the United States and the UK. Unfortunately, the $4 million cap is a pain point for audiences who think that Activision Blizzard is monetizing what should’ve been an honorable cause.
